Peer Review #3

This week I had the privilege of looking through Kai’s website. Kai has taken a different approach to his website from the others ones I have reviewed, which was honestly so refreshing. Most of his content is about a case study he did, and the rest is the posiel required work. I learned so much while browsing his website, as I have no knowledge on the world of Formula E, which is what he has curated his site around. 

His targeted audience are those who either follow Formula E, or are wanting to learn more about it. He has found his niche, and he hasn’t tried to expand outside of it which is a good marketability move. Kai’s website reminded me of Tanya Basu’s article about digital gardens. Digital gardens don’t have rules (Basu, 2020). There’s no standard as to what they have to look like, which is seen through Kai’s site where he does a case study on Formula E. Each week he covers a new problem or idea he faced in his study. Digital gardens are about public learning, and that’s essentially what Kai is doing as he has made his content welcoming to everyone; those who are familiar with Formula E and those who are not. 

Although I had no idea what Formula E was when I first visited his site, Kai did a great job of informing me what I would learn from his case study. Then he took me step by step through the different parts of Formula E racing online. The pictures and videos he used were not only very appealing, but they also served a purpose of supporting what he was explaining in his writing. 

In his article 15 Reasons Why Your Website Absolutely Needs SEO Sam Hollingsworth states that “the goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties” (2021, para. 17). Based on Hollingsworths statement I believe Kai’s website has done great work in utilizing the SEO. His website is easy to navigate, is simple and appealing to the eyes, and there is a great deal of information being shared on it. 

It is evident through his site that Kai understands the importance of SEO, and how if used effectively it “is the most viable and cost-effective way to both understand and reach customers in key moments that matter”(Hollingsworth, 2021, para. 1). For someone who has created such a unique niche on his site, Kai can lean into the power of SEO which will enable his website to make its way to the first page of his audience’s search engines.

Kai has done a great job of letting his audience know who he is on his “About Kai” page, but the gray typography on top of the black page makes it difficult to read what he has written as there is no contrast. Another suggestion I would make to enhance the user experience of his site is for Kai to keep it consistent with where the menu bar is. Depending on what page you click on the menu bar fluctuates between being on the right side and left side of the page. 

Overall I think Kai has a great website on his hands. I think he has something unique to offer the world, and he should continue with it as it seems there is a market out there for it. 

References

Basu, T. (2020b, September 3). Digital gardens let you cultivate your own little bit of the internet. MIT Technology Review. https://www.technologyreview.com/2020/09/03/1007716/digital-gardens-let-you-cultivate-your-own-little-bit-of-the-internet/

Hollingsworth, S. (2021, August 9).15 Reasons Why Your Business Absolutely Needs SEO. Search Engine Journal. https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close